I focus my efforts on finding the best solution according to the real needs of consumers. Designing products has evolved into designing experiences.
I am passionate about research and design experimentation. I am interested, not only in the making of objects, but in the philosophy of design and examining the social implications of product-making. I am fascinated by beautiful environments, creatures and objects. With design as my lifetime passion, I stay current on my industry through books and journals, paying particular attention to various styles and design details.
I like to explore the possibilities of commercialization of products as well as service design because I believe that profitability and business success can ensure artists and designers not only survive but also thrive.